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In 2004, Wade Brannon was teaching his son’s T-ball group when one other participant’s mom requested, “You are the ham man, proper?”
Nicely, he was the ham man: He based Heavenly Ham, constructed it as much as $150 million in income with greater than 200 franchises in 33 states, after which bought it to Honey Baked Ham. However by 2004, his position was Mr. Mother, caring for his 5-year-old boy and youthful twin ladies whereas his spouse labored as an actual property lawyer close to their Atlanta dwelling.
Parenting was rewarding however exhausting; his son had what he believes have been sensory points (frequent amongst younger youngsters), which made some duties difficult. “I took him to my barber store, and he screamed the entire time,” Brannon recollects. “Each of us would go away sweaty with hair caught throughout us.”
The T-ball mother, whose identify was Nanette Adair, occurred to have an answer for that: She’d opened a children salon known as Pigtails & Crewcuts, and Brannon had simply taken his son there. “He simply liked it,” Brannon says. “He was watching films, taking part in with the prepare tables, interacting with different youngsters.” So when Adair mentioned she had some questions on franchising for Brannon, he was very intrigued.
After a number of conferences, in late 2004, Brannon purchased Pigtails & Crewcuts from Adair. The corporate now has greater than 80 franchise areas and goals to succeed in the 100-unit mark by the top of this 12 months. Right here, he talks about find out how to construct an area enterprise right into a thriving franchise.
How a lot of the Pigtails & Crewcuts mannequin was in place once you purchased it?
It was a single salon right here in Atlanta, had a federally registered trademark, and had a glance and a really feel. I obtained a few of my outdated ham of us again collectively, and we spent the following year-and-change placing the methods in place.
Hair and ham are totally different industries. What made you suppose it might work?
There have been two major issues I checked out. I requested if there was a necessity — which I believed there was, given my son’s response as soon as he skilled it. After which I requested: Can it’s replicated? Can it’s copied and executed correctly by the common particular person with enterprise sense?
How did you go about replicating the service?
We needed to get a design bundle that could possibly be recreated in every single place. We needed to write operations manuals. We needed to write franchise agreements and franchise disclosure paperwork. I talked to lots of people within the hair business. I did not notice how large the hair business was till I began taking a look at this. Goodness gracious, it is a $65 billion business. However no one had taken the youngsters’s phase of it and turned it right into a nationwide model.
What sorts of franchisees do greatest together with your model?
Now we have had a whole lot of ladies with 2-year-olds. They’ve a baby and so they really feel like they’re able to get again into the office, and so they method us. We even have a whole lot of husband-and-wife groups. We’re not focusing on hairstylists. We’re focusing on businesspeople with individuals expertise. You have to wish to work with a group, be part of your group, get pleasure from individuals — youngsters and oldsters.
What recommendation do you’ve got for would-be franchisors?
You have to be versatile. Markets change. Circumstances change. Every thing modifications. We went by way of a recession and discovered our enterprise was recession-proof. We went by way of a pandemic that fully shut us down for total durations of time. You have simply obtained to have a product or a service that may survive the tough instances which are unanticipated. You need to be prepared to vary.
Associated: The Real Cost of Franchising Your Business
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