McDonald’s Is Extending Its Popular $5 Meal Deal

McDonald’s is extending its $5 Meal Deal promotion, launched final summer time, to cater to budget-conscious prospects. Originally billed as a limited-time response to offer aid to inflation-strapped customers, the promotion has gained traction with customers demanding worth from fast-food manufacturers. The $5 Meal Deal features a McDouble or McChicken, small fries, four-piece Rooster McNuggets and a small drink.

Associated: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

The transfer aligns with a broader pattern within the trade, the place main fast-food chains have battled for patrons with reasonably priced meal offers since McDonald’s launched its promotion in June. Opponents, together with Burger King, Taco Bell and Wendy’s, have additionally launched value-based promotions to retain buyer loyalty amid rising meals prices, inflation considerations — and even buyer outcry.

In an open letter to prospects final Could, Joe Erlinger, president of McDonald’s USA, addressed widespread stories — primarily unfold by way of social media — that menu costs had elevated greater than 100% previously 5 years. The letter additionally rebuked claims that the chain raised costs above normal inflationary charges.

Associated: Don’t Have Time to Start a Business? This Doctor, Lawyer and Now Part-Time Franchisee Would Disagree.

“Inflationary pressures have affected all sectors of the financial system, together with ours,” Erlinger wrote. “That is why costs for a lot of of our menu objects have risen lower than the speed of inflation — and stay effectively throughout the vary of different fast service eating places.”

Whereas these offers will convey some type of aid to inflation-strapped customers, FinanceBuzz, a monetary information and data web site, not too long ago analyzed worth meals at main fast-food eating places to find out how a lot customers can save by shopping for worth meals versus buying the objects individually, discovering that McDonald’s was among the top in worth.

Associated: The Critical First 100 Days of Onboarding — What You’re Likely Overlooking That Could Make or Break Your New Hire

With inflation nonetheless a cussed actuality for a lot of customers, McDonald’s goals to proceed attracting price-sensitive prospects whereas protecting its menu interesting and accessible. The $5 Meal Deal promotional extension may additional increase visitors to its places and assist drive gross sales throughout an economically unsure time.

Associated: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New ‘Hall of Fame’

Learn Extra: CNBC