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If somebody discovered a $7,000 Dior purse being bought for $1,700, they could be suspicious. That is why, for mother-daughter duo Dianne and Gabrielle Melillo, the consignment business is not nearly good merchandise. It is about belief.
“We work in a discipline the place our objects are pre-owned,” Gabrielle says. “Our clients should belief us and our stage of transparency. We deal with them like we might deal with our pals. We might by no means steer them within the mistaken path on these things.”
The Melillos are franchisees with Season 2 Consign, a model that sells secondhand items in particular person and on-line. They opened their first territory in 2023 in central New Jersey (a territory is their assigned area for sourcing items), and this yr, after being named one of many Worldwide Franchise Affiliation’s Franchisees of the Yr, they opened a second territory in northern New Jersey — making them Season 2 Consign’s first multi-unit owners. Right here, they share what they’ve discovered constructing a trust-based enterprise.
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Dianne, why did you determine to open a Season 2 Consign franchise?
I spent a few years working because the nationwide gross sales director of North America for high-end European clothier Giambattista Valli. I am 58, and my husband owns auto physique outlets. He made me assume that I wished to personal my very own enterprise. I used to be promoting and shopping for my very own luxurious objects on the secondary market. When Season 2 Consign introduced on Instagram that they have been going to begin franchising, I jumped on it.
Gabrielle, why did you determine to change into a 50-50 accomplice along with your mother?
I labored for a couple of totally different corporations, various from style to lip balms. I knew about e-commerce as a result of I ran the businesses’ web sites. I am 31, and I give up my job to do that. I wished to begin my very own enterprise as properly.
What have been your largest challenges?
Dianne: The technical half was an enormous studying curve. We use software program for every part: loading issues onto the web site, how we do issues with our consigners. Gabrielle actually knew that facet of it, however I knew the place we might make a revenue, how objects wanted to be priced, what the nice luxurious objects can be if we might get them.
Gabrielle: I needed to study all the names of the leathers, the forms of purses, extra in regards to the luxurious facet of it, and all the historical past behind the posh objects and luxurious manufacturers. We’ve a really savvy buyer base.
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How do you achieve these savvy clients’ belief with pre-owned objects?
Dianne: Individuals will attain out to us through DMs. They’re going to contact us by way of Instagram. One buyer purchased a $2,000 bag from us and requested us for a video on change the strap. One other one requested us to take a photograph of one thing in a bag. We’re very private with our clients and our consigners on so many ranges. We are going to take that video for them.
Is that kind of customer support totally different from what your rivals provide?
Gabrielle: Very totally different.
Our clients aren’t simply our followers. We always get feedback thanking us for serving to them. I really feel like the one manner we get to that stage of feedback is when you’re so near your clients.
Dianne: And since Gabrielle is my daughter, we now have insane belief between us. We’ve the identical targets for this enterprise, and we work so laborious. It is such an unbelievable labor of affection.
Do you ever meet your clients in particular person?
Dianne: Sure, once we do pop-up outlets. We did occasions at a rustic membership, a boutique, and a few spas. Many of the ladies who get Botox and spa remedies are prepared and prepared to purchase luxurious objects.
That feels like a target-rich atmosphere for refilling your inventory too.
Dianne: A few of these ladies have such huge collections, they’re giving up their baggage that they do not use anymore. That is mainly the place we get our stock. These occasions — a few of them have been actually superb for us.
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