Jaguar is reinventing itself as an electrical automobile maker with automobiles going into production in 2026.
The corporate unveiled its rebrand on Tuesday, with two fashion-like posts on X—one video and one nonetheless picture—that exposed…completely nothing. A lot in order that it drew the ire of social media customers who have been left questioning what they only watched.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
A type of customers occurs to personal the platform and has greater than 200 million followers, which, after all, led to 1000’s of replies.
Tesla CEO Elon Musk replied to the video asking: “Do you promote automobiles?”
Jaguar’s social media workforce replied, “Sure. We might love to indicate you. Be part of us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar.”
Musk adopted up shortly after, writing that he “seems ahead” to seeing the brand new automobile lineup, however that didn’t cease the barrage of posts, to which Jaguar stored replying.
I look ahead to seeing your new automobile lineup
— Elon Musk (@elonmusk) November 20, 2024
Customers wrote things like “I assumed you guys made automobiles?” and “That is certainly a joke.” However the social media workforce replied for hours with responses like, “We do. All might be revealed” and “A pivotal second.”
“It is a reimagining that recaptures the essence of Jaguar, returning it to the values that after made it so liked, however making it related for a up to date viewers,” stated Gerry McGovern, Jaguar Land Rover’s chief artistic officer, in a press release.
The automobiles are scheduled to be revealed throughout Miami Artwork Week in December.
Hopefully, the social media fast response workforce will get a elevate earlier than then.
