The Right Way to Ask Someone for a Million Dollars, According to a Fundraiser Who Does It For a Living

In need of operating a web-based rip-off, how do you get somebody to willingly fork over $1 million? The magic occurs someplace between dumb luck and clever technique, says Wanda Urbanska, who does it often. She’s the director of philanthropy for North Carolina State College’s School of Engineering, and brings in giant presents for the varsity — however she’s additionally finished it for different causes, together with her PBS sequence, Simple Living with Wanda Urbanska.

It doesn’t matter what you are elevating cash for, she says, the identical primary guidelines apply:

Rule 1: Do not let the zeroes faze you.