4 Unconventional Marketing Campaigns That Demanded Media Attention

Out-of-the-box thinkers in advertising have attracted large media consideration all through the years, creating masterpieces which have captivated audiences and stored the general public speaking about manufacturers and their merchandise. Whereas conventional advertising methods are at all times dependable, non-traditional campaigns can ship a a lot greater reward when manufacturers use them appropriately.

Each infrequently, an organization turns a artistic concept into the subsequent sizzling matter for on-line chatter and office dialog. These viral campaigns educate us that unconventional approaches can amass media consideration rapidly and for a few years after!

Associated: From Zero to Viral — 4 Marketing Campaigns That Shook the Web in 30 Days

Supply clients artistic options just like the Heinz insurance coverage coverage

Creativity combined with tongue-in-cheek humor for this viral marketing campaign orchestrated by one of many largest names in meals merchandise. With their new “insurance policy,” Heinz guarantees to assist clients who’re dealing with ketchup-related accidents by turning each mess into a possibility.

It’s no shock that this product providing went viral. It addresses a typical ache level for Heinz shoppers whereas enhancing the customer experience, and it presents a hilarious resolution to maintain folks speaking. Each buyer base has relatable business issues. Providing progressive options with an sudden twist could make your model the plain selection over rivals.

Step away from company professionalism like Manscaped’s Snooker business

British humor is understood to be just a bit racy to garner a couple of laughs from an viewers, which is why Manscaped requested British comic Charlie Partridge to play the star of their Lawn Mower 4.0 Snooker commercial. On this viral business, Partridge delivers a set of double entendres aimed to make gentle of the model’s private care merchandise.

The private care product business is understood for utilizing oblique advertising ploys to deal with personal issues, however this business stored audiences speaking and definitely demonstrated a transparent understanding of its target market. The business’s intelligent script reveals how helpful it may be for contemporary manufacturers to push professionalism apart and be brazen with their audiences in at this time’s daring world. It won’t be the appropriate match for each potential client, however it would definitely generate buzz and encourage sharing, which may help your model safe extra gross sales.

Associated: This Is the Unconventional Marketing Tactic Small Businesses Need to Try

Leverage the ability of viral advertising occasions like Refinery29’s 29Rooms

First based in 2005, Refinery29 has spent almost twenty years centering itself as an authority in popular culture and public relevancy. Their 29Rooms experience was a collection of occasions designed to mix the normal social gathering scene with a viral social media focus, additional establishing the model as a transparent chief in all issues cool.

On the touring experiences, Refinery29 prioritized leisure and artwork, in addition to politics and magnificence. Attendees have been in a position to see fascinating shows from gifted trendy artists, catering to the rising curiosity in smaller creators whereas offering a high-quality backdrop for viral social media content material.

The exhibition drew consideration to the Refinery29 model, all whereas serving to its viewers have a good time shared areas once more after a difficult yr of pandemic isolation. Marketing events could be standalone occasions, however Refinery29 reveals us that extra advanced occasions that span throughout dates and places is usually a worthy funding that facilitates a deeper reference to an viewers. These occasions carry folks collectively and preserve their focus in your model, particularly when the occasions are culturally related and designed for a social-media-obsessed world.

Repurpose advertising wins just like the Purple Bull Stratos mission

Identified for serving to its clients attain new heights, Purple Bull garnered large media consideration with the Red Bull Stratos project, which centered round a historic high-altitude soar with Austrian parachutist Felix Baumgartner, who leaped into the air from over 120,000 ft utilizing particular tools and a one-of-a-kind swimsuit to maintain him secure in an in any other case unwelcoming surroundings.

All through the years, Purple Bull has gained additional consideration from the media for this stunt and even captured public curiosity once more with its 2018 launch of Mission to the Edge of Space, a documentary that gives an inside look into the mission. Repurposing profitable advertising campaigns to generate new curiosity and seize extra consideration down the road is usually a highly effective transfer, permitting your model to do extra with much less.

Hold the give attention to folks like Lululemon’s Proud & Current

The Lululemon model has at all times had a mixture of media consideration, receiving each reward from clients and criticism for an absence of inclusivity all through the years. In 2019, the model took an enormous step ahead with the assistance of creatives from Working Not Working to craft an inclusive new marketing campaign that put apart conventional advertising and as an alternative allowed voices from marginalized communities to be heard in public areas and on-line.

The “Proud & Present” campaign was centered round honesty and provided a distinctly human highlight. Manufacturers can be taught quite a bit from this marketing campaign. Not solely did the marketing campaign creatively deal with one of many major criticisms that had plagued the corporate in recent times, however it additionally confirmed a nuanced understanding of the general public curiosity in uncooked, actual content material.

In an age the place folks share their truths in posts on-line on daily basis, the typical client is much less taken with completely tailor-made advertising content material and extra taken with content material that displays an understanding of the human experience and client wants. Putting humanity on the middle of your model marketing campaign may help your viewers really feel seen and heard, producing deeper ranges of belief and growing model loyalty.

Associated: 10 Genius Marketing Campaigns That Went Viral

Advertising is a year-round dedication for manufacturers, and in lots of instances, conventional advertising is a positive match. Nonetheless, unconventional campaigns can entice plenty of publicity and preserve speaking for years, even when all that’s left of them is a YouTube clip or a social media put up.

Producing buzz is way simpler when entrepreneurs give the general public one thing to buzz about, and a much less conventional method is a wonderful strategy to capture their attention and creativeness.