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With its unmistakable aroma of freshly baked bread and the promise of piled-high sandwiches, Jersey Mike’s has carved out a scrumptious area of interest within the hearts (and stomachs) of sandwich aficionados all over the place. Ranked number-two within the 2024 Franchise 500, Jersey Mike’s operates greater than 2,700 models as of January 2024 and has seen over 40% unit development within the final 4 years — and so they’re exhibiting no indicators of slowing.
However behind the mouthwatering subs and savory spreads lies a narrative as wealthy and layered as their well-known Italian chilly cuts. From humble beginnings to nationwide fame, get to know Jersey Mike’s right here.
1. The CEO labored on the authentic store as a teen. Then he purchased it.
Again when the unique retailer in Level Nice, New Jersey, was known as Mike’s Subs, Peter Cancro started as a sandwich store wrapper at 14. He ultimately earned the appropriate to slice meats, always speaking to tourists and memorizing their orders.
When the homeowners of Mike’s Subs put the shop up on the market, Cancro’s mom inspired him to purchase it. So Cancro bought Mike’s Subs on the age of 17 with a mortgage from his former soccer coach (who was additionally a banker).
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2. Jersey Mike’s holds an annual day and month of giving.
The Jersey Mike’s Month of Giving additionally contains the “Annual Day of Giving” on the final Wednesday of March. On today, 100% of gross sales — not simply earnings — are donated to every location’s native charity companions.
In 2024, the Annual Month of Giving raised greater than $25 million to assist over 200 native charities. This quantity contains buyer donations and 100% of gross sales from March 27, 2024. After 14 Annual Months of Giving, Jersey Mike’s has raised $113 million.
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3. Danny DeVito was Jersey Mike’s first superstar endorsement.
Danny DeVito grew up not too removed from the unique Mike’s Subs on the Jersey Shore. When he grew to become Jersey Mike’s first-ever celebrity endorsement in a industrial, Peter Cancro was skeptical. Nonetheless, Cancro noticed DeVito’s work ethic and dedication in the course of the industrial shoot and realized that DeVito match properly into the Jersey Mike’s tradition.
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4. They’ve a complete franchisee coaching program.
The Jersey Mike’s franchisee training program is taken into account extra hands-on than different franchises’ coaching applications. This system consists of 8-10 weeks of in-class coaching and in-store expertise, and Jersey Mike’s believes that the extra they put money into coaching a franchisee, the extra a franchisee can be profitable.
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5. Jersey Mike’s is the official naming rights companion of Rutgers Athletics.
Jersey Mike’s has a multi-year settlement with Rutgers College to be the official naming rights companion of Rutgers Athletics. The previous Rutgers Athletic Middle (The RAC) was renamed the Jersey Mike’s Arena and the area hosts a number of Rutgers Athletics sporting occasions and even live shows.
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6. There’s an alleged secret menu.
There aren’t any official claims for a secret menu at Jersey Mike’s, however many purchasers imagine there to be one. It’s unclear if clients are simply modifying current sandwiches to create one thing new, however the thriller of a secret menu nonetheless lives on.
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7. There are presently three worldwide areas, however not for lengthy.
Jersey Mike’s has two areas in Canada and one in Mexico, nonetheless the model announced a partnership with considered one of Canada’s largest restaurant operators, Redberry. This partnership expects to open 300 extra areas in Canada by 2034.
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8. The Jersey Mike’s Tailgate Tour would possibly come to a tailgate close to you.
To enhance advertising and marketing efforts, Jersey Mike’s takes a big truck on a tailgate tour to varsity soccer video games throughout the nation. Beginning in 2024, the Tailgate Tour will even embrace Nationwide Hockey League (NHL) and school basketball video games.
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9. A bowl is known as a “Sub in a Tub.”
Not a fan of bread? Do not let that cease you from making an attempt Jersey Mike’s. You may get all of the sub fillings (i.e., meat, veggies and sauces) in a bowl, dubbed a “Sub in a Tub.”
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10. Jersey Mike’s is the official sub sandwich of the NHL.
In 2023, Jersey Mike’s grew to become an official partner of the Nationwide Hockey League (NHL) and their subs are the official sandwich. This settlement contains advertising and marketing rights and digital promoting on the ice.
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