‘Ask for Ellen’ returns with free crumpets this Summer

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‘Ask for Ellen’ – return of  free crumpets this Summer season

The varsity holidays will be daunting for fogeys. It’s a time of nice enjoyable, high quality time with the youngsters and wonderful recollections. However all of this will really feel overshadowed by the price of dwelling persevering with to chunk. 

Being away from college means free college meals are placed on pause and prices can stack up for fogeys. Meals, power and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place individuals may get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store big to launch one other ‘Ask for Ellen’, to present help to households all through the college break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two customary crumpets, with butter and jam without spending a dime. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is called after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from Aug 5 to Aug 25 and shall be obtainable to everybody, all day, on daily basis. T&Cs apply. Morrisons can even proceed to break its Children Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup primary value £4.49 or extra. 

The Warburtons Basis 

Analysis by The Warburtons Basis discovered {that a} staggering 64% of oldsters are fearful in regards to the elevated prices of their youngster being at dwelling for the summer time. The survey of 1,000 mother and father of school-aged youngsters additionally discovered that folks suppose the college holidays will price them nearly £200 further over the six weeks, as a result of childcare and household actions. Seventy-one per cent of respondents mentioned they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters ate up the go. 

The analysis additionally revealed the added monetary strain dealing with households as faculties break up for the summer time. When questioned in regards to the typical six-week break, 58% of oldsters advised they must deal with further childcare prices as they juggle work and their youngsters. 

Chris Robust, Morrisons Café Senior Shopping for Supervisor, mentioned: “We’re thrilled to collaborate with Warburtons to convey this incredible marketing campaign to life as soon as once more. Whether or not you’re a standard butter fan or choose some chocolate unfold in your crumpets, we’re excited to introduce 5 further tasty toppings this summer time so everybody can get pleasure from their favorite.” 

Jonathan Warburton, Chairman of Warburtons, commented: “As a family-run enterprise, we’ve at all times fostered a robust sense of group. That’s why we’re so proud to convey again ‘Ask for Ellen’ for a fourth time. Since launching final 12 months, we can have served nearly half one million parts of crumpets, together with the 100,000 parts this summer time vacation.”