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When Sam Oches began working as a journalist, he introduced a pen and notepad to cowl occasions. Now, he additionally brings a digicam and microphone.
A lot has modified in media for the reason that early 2000s, together with the instruments he makes use of to do his job, however Oches’ love for storytelling has not.
“I bought a hard-knock training on what this restaurant trade is all about,” he says. After 15 years, he feels sturdy pleasure within the trade he has lined for a lot of his skilled life. “That is my trade. I do not really feel like I am a journalist. I really feel like I am a restaurateur. I simply occur to be within the media a part of it.”
On this interview dwell from the 2024 Nationwide Restaurant Present in Chicago, the editorial director at Informa Connect’s Restaurant & Food Group shared insights into digital media’s position within the restaurant trade.
Podcasting, social media and different types of digital content material have exploded over time since Oches was a cub reporter.
At the newest Nationwide Restaurant Present, he helped produce podcast interviews, movies and extra digital content material to inform a well-rounded story in regards to the vastly well-liked annual occasion and the trade leaders who attend it.
“It is an unimaginable alternative to inform tales in the best way individuals wish to obtain tales,” Oches says about placing out new media like podcasts as an alternative of simply conventional articles and images.
“At the moment’s Gen Z is tomorrow’s CEO,” he says. “The CEO is our core reader. If we’re not adapting to their needs and wishes, we’ll be irrelevant.”
Launching a brand new podcast community
As the biggest occasion administration firm on this planet, Informa Join has grow to be a companion for main trade occasions, such because the National Restaurant Show.
With this partnership, Informa’s experience permits for the execution of large-scale occasions, offering the restaurant trade with sources and alternatives for progress. Informa’s attain extends past occasions, encompassing a strong media presence with a number of publications devoted to meals service, reinforcing its position as a cornerstone of trade information and networking.
Along with his editorial duties, Oches and Informa are main a brand new initiative: making a podcast community below the Informa Join foodservice vertical.
This community will carry collectively a set of podcasts, together with Oches’ personal Take-Away with Sam Oches, wherein he interviews restaurant decision-makers, from unbiased operators to massive chain executives. It can additionally function Extra Serving, a Nation’s Restaurant News podcast the place Oches and his group focus on trade tendencies, and different exhibits like RB Each day from Restaurant Business, which has been renamed Restaurant Daily.
Oches additionally stated they’re going to roll out a joint podcast community of about 10 exhibits. This podcast community will function a complete useful resource for trade professionals, providing numerous insights and discussions on the latest trends and challenges within the restaurant world.
“This is content material that may make it easier to do your online business higher,” Oches says. “We wish to inform them. We wish to educate them and have interaction them. That is what we’re all the time speaking about.”
Concerning social media, Oches has discovered a distinct segment on LinkedIn, the place he actively engages with the group by means of day by day posts, typically incorporating video content material.
“I believe [LinkedIn video] is the fastest-growing multimedia on the market proper now,” he says. “I am attempting to determine what that appears like for me, what sort of video, and what worth I present on LinkedIn.”
Oches additionally makes use of LinkedIn to spotlight his group’s work, showcasing tales and views that resonate with the trade.
Though he now not writes as regularly as he used to, Oches stays dedicated to selling his colleagues’ work. He understands that social media is about sharing content material and offering private insights and views that interact the viewers.
“I’ve a tremendous group,” he says. “They’re all higher than me, so I simply allow them to do it. I am pleased to do all the opposite issues that I do, and I wish to share my group stuff as a result of it is necessary to me to spotlight them.”
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