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There are an estimated 3 million podcasts actively being produced, and Amazon’s Wondery simply made a $100 million deal for considered one of them.
Jason and Travis Kelce have finalized a take care of Wondery at hand over the unique ad-sales and distribution rights for his or her present, New Heights, in a blockbuster deal. The settlement consists of the present’s total library—previous and future audio and video episodes—staking its declare as a prime contender in sports activities podcasts, significantly in the course of the NFL season.
Jason (former Philadelphia Eagle) and Travis (present Kansas Metropolis Chief and Taylor Swift BF) launched an announcement expressing thanks and love for his or her fanbase: “We love this present, and the fanbase that has grown with us during the last two seasons. Wondery understands the shared imaginative and prescient and can supply a wealth of expertise and assets to take us to ‘New Heights’! We’re going to create some groundbreaking moments collectively by this partnership. We’re thrilled to begin Season 3 — see you quickly, 92percenters!”
On the present, the Super Bowl champion siblings discuss life within the NFL and share private tales from their day-to-day lives, various from Travis’s relationship with Taylor Swift to the ratios of an ideal peanut butter and jelly sandwich to UFOs. The present has ranked among the many hottest podcasts on each the Apple Podcast and Spotify charts, in accordance with Variety, and it was named Podcast of the 12 months on the 2024 iHeartPodcast Awards.
Regardless of the exclusivity of the deal, the podcast will stay accessible to listeners throughout varied platforms, with Wondery+ subscribers receiving early, ad-free entry. This marks one more landmark podcast deal in latest occasions, approaching the heels of Alex Cooper’s “Call Her Daddy” $125 million take care of SiriusXM and Jason Bateman, Will Arnett, and Sean Hayes’s “SmartLess” $100 million settlement with the identical media large.
And earlier than all of those offers was the blockbuster that you can say began all of it: Joe Rogan’s reported $250 million take care of Spotify.
All of those massive numbers beg the query: can these reveals presumably be value it? In brief, the Los Angeles Times’s reporting factors to sure. “Again in 2020, when Spotify made its first take care of Rogan, the podcast advert income market within the U.S. was simply $842 million, in accordance with a report by IAB and PwC,” wrote employees author Wendy Lee. “That is now anticipated to develop to about $4 billion in 2025, in accordance with the report.”
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